Skip to content

Reporting

Reporting is the readout for campaigns the agency built on the platform from your handoff. You register each live campaign here by its platform id, and Klyo pulls a small KPI set for it every night, so you can read performance without leaving the app.

What works today

Registering a campaign to track and reading its last pull work end to end. DV360 campaigns pull through a DV360 connection. Google Ads campaigns register the same way but pull nothing until Google Ads reporting access clears (see Platforms). The nightly pull ships switched off by default and is not yet enabled.

Tracked Campaigns

A Tracked Campaign is one campaign that already runs on a channel, pointed at from Klyo so its numbers come home. Klyo does not build or change it: the agency sets it up from your handoff, and you paste its id here to watch it.

Track one from the Reporting page with four fields:

  • Platform: DV360 or Google Ads.
  • Connection: the account the pull reads through. It authenticates with that connection's own credential, so the connection has to reach the campaign.
  • Campaign id: the platform's own id for the campaign, the one the agency gives you.
  • Label: a name you will recognise in the list.

Tracking, renaming, and stopping tracking need the user or admin role. Stopping tracking only removes the row from your list; the campaign keeps running on the channel.

What each row shows

Each row carries the campaign's platform and id, the connection it pulls through, when it last ran, and the KPIs the last pull returned: impressions, views, clicks, and spend when the campaign spent (a views-only channel reports none). The numbers are a readout, not a live dashboard: they are whatever the most recent pull banked, and the caption under the label states the exact trailing window and the day it ran, so a stale figure reads as stale.

A row shows Not pulled yet until the first nightly run reaches it. Disconnected means the connection the row pulled through is gone; re-track the campaign against a live connection to resume.

Platforms

  • DV360 pulls today, through a DV360 connection. The pull runs as that connection's account, so an older connection may need to sign in again before it can read the campaign.
  • Google Ads registers now but pulls nothing until Klyo's Google Ads developer-token review clears. Adding the campaign early is fine; the nightly pull fills it in once access opens.

Connect a channel once per Organization on the Organization page's Connections tab. See Channel connections.

A Digitl product. This guide covers what is built today, not the full roadmap.